Variable Pricing?

A new survey has caused quite a stir over the last few days by presenting guests with a hypothetical pricing approach. Paying more or less depending on the day you visit. For example, guests taking the survey said a graphic displayed Magic Kingdom prices of $125 for Winter and July, along with tiers for $115 and the current one-day $105. To note, Disney does surveys of various topics all the time over guest experience or thoughts on future possible changes. Sometimes they actually happen (or variations of them), sometimes they don't. Disney does use tiered pricing for hard ticket events and resort rates, so it's not completely out of the question. Currently there is no confirmed change in pricing and traditionally prices only change once a year. So if they do implement something like this, it will likely be early next year before it goes in effect.

 

Patrick

 

 

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